When growing a business new routes to market are always front of mind. To set up a subsidiary in each territory can be an expensive and risky strategy and can distract a young company from its core focus of bringing a product to market. Equally, if you pick the wrong partners then the cost and damage to your organisation can be far greater than the time taken to set the channel up.
Bluebird is able to advise on channel strategy and, through its network of over 500 companies offering complementary services and solutions globally, can help identify and broker introductions to key partners.
If your plans involve installing a small local team Bluebird can combine channel expertise with executive search to help you build a core team to manage distribution in a new territory, giving you the optimal return on investment.